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User review
A user review is a review conducted by a computer user and published to a review site following product testing or the evaluation of a service. User reviews are commonly provided by consumers who volunteer to write the review, rather than professionals who are paid to evaluate the product or service. User reviews might be compared to professional nonprofit reviews from a consumer organization, or to promotional reviews from an advertiser or company marketing a product.
==Fake reviews==
Advertisers, marketers, and other stakeholders have motivation to produce fake positive user reviews for products they wish to promote or fake negative user reviews for products which they wish to disparage. In a fake user review, a bad actor will create a user account based on some marketing persona and post a user review purporting to be a real person with the traits of the persona.〔 This is a misuse of the user review system, which universally only invite reviews from typical users and not paid fake personalities.〔
One way to prevent fake reviews is to create barriers which favor long-term identified users who understand and support community rules in a review site.〔
Amazon is suing fake reviewers.〔http://www.forbes.com/sites/eamonnfingleton/2015/10/18/after-amazons-crackdown-will-the-fake-customer-review-industry-just-move-offshore〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「User review」の詳細全文を読む
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